Victoriaville Project

In this project, I show you how the transformation of Victoriaville takes shape, while respecting its essence of nature, sustainability, and culture that defines it, but blending it with an innovative touch. It has been an exciting and enriching challenge, as creativity flows freely, making the process follow an unpredictable path. This project aims to boost tourism in Victoriaville, by creating an engaging and visually captivating campaign and mobile app.